A good business photo these days is essential for professionals on business pages such as an own website or LinkedIn. What do you want to project as an entrepreneur, manager or specialist? What are your values and who do you want to appeal to? My mission is to find the businesslike projection as close as possible to the person her- or himself. The point is that people often put on a “mask” when it comes to a businesslike demeanor. I try in fact to bring the real personality out and then picture its professional, businesslike side.